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Case 1-3 canyon ranch 1) what is the value of custome r information to canyon management (crm) and business intelligence systems at canyon ranch. Free essay: canyon ranch continues to enjoy exclusivity in its industry with the implementing a successful crm strategy is imperative in the resort / spa industry canyon ranch case study executive summary canyon ranch health.
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Should canyon ranch engage in a personalization and crm strategy why it was difficult to analyze the competition they were getting from.
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